i love strong coffee!!i know a good cup of coffee when i taste it!i was raised in california and moved to coloradoand then on to the east coast.everyone who knows me knows how opinionatedi am.........especially about coffeethe first time i tried slo roast french roast i knew i had found "MY" coffee.i have a friend in colorado who orders your coffee.........she recently told a friend, "you want good coffee ?.......i'll get you good coffee." and had coffee shipped to a friend of hers in north carolina!!the world does seem small sometimesi like that you have kept your business the size that it is..........i believe that is just one reason your coffee is as good as i believe it is.